To interact is necessary
Innovation is a social process that can only happen when people do this simple thing, amazing and profound that is to connect and to promote sharing of concerns, problems, opportunities and learning.
The reality of our life ends great ideas that not only develop with the passage from one silo to another silo or from room to room.
Although the generation of ideas is important, it can only be useful if there is an effective procedure that transforms these ideas into financial performance, i.e. value.
Since that a good idea start its journey, which may not be a direct trip to the market, a huge amount of connections are established.
To work these interactions becomes thus the nuclear activity in building an innovative venture.
“My hypothesis today is that innovation is a social process. It is a process in which place, people, and social networks are essential…
Everybody starts from the same place with respect to innovation. We know that innovation drives productivity growth, and, as a result, we focus our attention on the world of commercial enterprise. We do not think much about innovation in other sectors of the economy – the non-profit sector, the social sector, or, heaven forbid, the public sector. And yet each one of these sectors consumes resources and produces outputs. And every one of them is being reshaped by technology and by knowledge-based activity.”
But why is innovation important?
Innovation became the key idea to shape the lives of people and organizations, helping business leaders to devise strategic options never before imagined.
Although still think of potential acquisitions and look at this performance as a form of growth with cost reduction, with innovation not only look for cost savings, but also as a means to accelerate the growth of first-rate results and strengthen capacities.
Innovation provides an advantage to enter new markets faster way and more incisive. A good example of this is the revitalized ability of some innovation enterprises, which allow them to make inroads in developing markets and at the same time enable growths and larger than the possible in developed countries.
As a result we have an innovation environment more productive, more agile, more comprehensive and can even be more fun.
To put innovation at the heart of the business, from top to bottom and from bottom to top, a company can improve the numbers and, at the same time, discover a much better way of doing things.
The best way to do things is to create favorable environments for people to want to be part of the growth and not be part of the cost-cutting policy of cyclical natural weight loss.
This may mean that anyone can innovate, but hardly anyone can innovate alone. When companies understand this, they can map, systematize, measure and improve the social process to produce a continuous flow of creativity and innovations.
Innovation is a journey that can be planned and repeated, but this takes time and requires strong leadership. It may require changes in the budget or the withdrawal of top strategy and priorities necessarily requires a different way of looking at human resources.
Innovation leaders present a profile of completely different skills from the traditional powers to deal with flows and connections more intense and diversified.
A leader in innovation, not necessarily a creative genius, not necessarily an expert in a particular discipline, is one that is effective in boosting the competences of others which are fundamental to build a culture of innovation.
An innovation leader believes that collaboration is essential to feel comfortable with uncertainty, and accept that failure is always around the corner. In addition the way how they view the various disciplines of knowledge or work is of complete openness because they know that interdisciplinarity is a lever for innovation.
But some companies know they cannot build a culture of innovation, without cultivating people participating in these processes.
At first glance it seems that any company accepts the benefits of innovation as a factor for competitiveness and growth, but what we see is that this is not true.
Many companies are still on the path of the copies and imitations, in pursuit of immediate profit without thinking about building a culture and consumers begin to tender for non-consumerism and to claim a sustainable and friend consumption.
Companies need to meet new needs and they will do it only through innovation that entails a clear development of new flows of information and connection management increasingly diverse and challenging.
There are more and more people complaining about the participation in the production of goods that they will consume or use.
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Note: This post has origin in a previous one published on this blog!
Jose Baldaia – Top 40 Innovation Bloggers of 2011
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