My memories and their emotions A few days ago I attended a lecture by Don Norman on the Engineering College at Porto. It was a fun talk and he left some provocations, including one that I held back and write here: “…the important, is not the experience but the memory of that experience.” This led me […]
My memories and their emotions
A few days ago I attended a lecture by Don Norman on the Engineering College at Porto. It was a fun talk and he left some provocations, including one that I held back and write here:
“…the important, is not the experience but the memory of that experience.”
This led me to think that if we want the experience to be repeated, which is useful in terms of business, so we will have to find a way to create a positive memory of that experience.
To clarify any questions that this expression could bring by bad translation or lack of context I did a little research and found something similar:
“It is the overall experience that matters. And it starts from when you hear about a product … experience is more memory-based than reality. If your product is wonderful, memory you excuse all sorts of incidental things. “– Don Norman
This statement can be both true for the product and services or perhaps because of its nature most notorious in services.
Throughout our life, through experience, we build meaning, values and memories as we build up our knowledge. Past experiences, including our emotional experiences, contribute to the formation of the “self”.
In general, and often, I think, we have an answer or at least a predisposition to solve a problem of a particular way before all our wisdom start functioning and this, in my opinion, can apply to the design of services.
It is our emotions that create this predisposition to solve problems.
As Irina Solovyova said: “emotional experiences retained in memory are so important and active in the design process as cognition or thinking … Memory of emotional experience is a distinct kind of memory different from the memory of events or knowledge. Memory of emotional experience triggers emotions that influence decision-making, it influences the formation of the belief and value system of a designer. Memories of emotional experience along with other kinds of experience and knowledge contribute to the construction of the image-banks that serve as a source of design ideas. “
This means that emotions have a central role in the construction of meaning. In other words, through the understanding and use of past experiences we can imagine possible futures.
The memories of past experience are shaped by beliefs and beliefs shaped by memories.
But are some of these beliefs that build the widespread tendency of people to produce the future based on past data, but without the corresponding emotional charge. It is a reality that already has caused great inconveniences.
The tough design that “If you can’t measure, it does not matter, because it cannot be managed” hinders and prevents the imagination and the development of new ideas. The development of the idea leads to their evaluation and any conclusion must be compared with the objectives, requirements and restrictions inherent in the context of its application.
Our environment is full of things unknown, hidden needs, which exist but that neither, we or businesses, consumers or users, know or know articulate.
The application of these ideas should then be the result not only of the memories of our experiences as creators but also of memories that we want to “build” through the experiences of users or consumers.
When we combine these two experiences (total) we create the opportunity to respond to all instead of promptly find answers and that’s given us with the help of the observation of routines that allow tacit understanding of contextualized situations.
The notion of context must be present in the remarks in order to be able to identify needs and opportunities allowing this way create experiences with impact that are will be retained in the memory of its users or consumers.
The memories of several experiments are much more “live” the greater the impact of this experience in our lives.
Your contribution is very welcome!
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