Currently viewing the tag: "efectiveness"

Or transform information into knowledge

I think things, products or services, should always walk hand in hand with information or may be almost exclusively information. But will this happen?

As a user or consumer I like and I need things useful, usable, efficient, and effective and above all things that I want too.

Good things for me are those that serve to satisfy my needs since the most basic to those who make me feel free and passionate.

To do this, these things besides being useful, they should be simple and intuitive when we handle or use them and should be available where ever it’s necessary producing systematically expected results.

Those, should be things that I want because transmit me happiness, well-being and breaking the shackles of my dreams.

But now to the real world!

The creation and implementation of products and services, satisfying my or our demands require an interdisciplinary approach that is based mainly on the observation of (involvement) interactions between people and the goods or services.

This is important to assess meaning that things have to users or consumers and in my opinion the design thinking is the path indicated to achieve it, because it allows through interdisciplinary teams see the problems or identify needs through various lenses.

But things to arrive at our destination need execution and this implies a convergence between business and design thinking.

Design thinking is not a unique of the designers, it is global. It is when the designers assume that form and when trying to converge to the people. There is a need for learning on both sides, designers and businesses. Hence the concern existing in schools, to develop skills identified as weak or very weak. These skills refer to abilities to interact in interdisciplinary teams and with consumers or business people.

Design thinking is a way to think about doing something in a dimension that represents a new learning experience for everyone, not just for design thinkers and for users, but especially for business people.

As Neumeier said, “we cannot decide between one and another, we have to draw the way forward.

The difference between these two modes, business and design thinking, is significant. The way to decide assumes that alternatives already exist (case studies), but it will be difficult to decide. The designing mode assumes that new options must be imagined (using the design process) but once imagined, deciding will be easy.

For Garr Reynolds there are four ways in which managers can learn from designers:


Embrace constraints. The designers work with constraints (time, budget, location, materials). Identify your limitations and do not create the perfect solution, but the best solution given the constraints.

Take a risk. Designers are comfortable with the notion that it may be wrong, but experience and try new approaches.

Ask all. Designers do numerous questions that can lead to the question of law – which will lead to the correct answer.

It’s not a question of tools, is about ideas. The designers from different areas spend much time away from tools such as “new technology” using paper and pencil to sketch out their ideas.

Yet in the real world, if we focus our attention on services, expanding activities, we can see how easy it can be convergence between design thinking and business.

It is possible that service design could ignore traditional businesses?

How can service design to incorporate existing enterprise dynamics?

“If you would ask ten people what service design is, you would end up with eleven different answers – at least.

Service design is an interdisciplinary approach that combines different methods and tools from various disciplines. It is a new way of thinking as opposed to a new stand-alone academic discipline. Service design is an evolving approach, this is particularly apparent in the fact that, as yet, there is no common definition or clearly articulated language of service design.  [Stickdorn, 2010, 29]”

What paths we should follow to maximize experiences?

Experience has something to say! Dou you want to tell us?

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