Currently viewing the tag: "Creativity and sustainability"

Some errors in changing behavior

Creativity is a source of joy and when applied to new challenges, can lead to high social value results.

When we want to imagine better world creativity seems to us essential because our world, by being dynamic and evolving makes us seeks solutions to emerging problems, often the result of new needs.

Creativity can make any of us to move from thought to action, but it should be an action supported on sustainability, i.e., considering what worth keeping over time, and why it is worth doing this.

What we mean by success, progress or growth must correspond to our concern for our own future and with future generations. This concern is to consider the connections between people, between the various disciplines of approach to problems between the various sectors of economic activity and between different places around the world.

When we allow ourselves to have some deeper moments of reflection, not so oriented to the state of things in themselves, but for the state of the values, attitudes and behaviors of the people, we find the root of the solution of most of our problems.

We need to look first within before we look out!

If we think in sustainable development, without considering a fashion, we must recognize the need for changes in human values, attitudes and behaviors. The situations characterized by hunger or poverty cannot be seen as a local concern that once in a while is compensated by some charity.

Values such as freedom, equality and sustainability are abstract ideas, which are often linked to emotional reactions and that we almost always translate through:- “exists” or “doesn’t exist”.

Post-industrial society finds itself more and more at a meeting point of cultures, beliefs and behaviors. Individual and more insular views are now confronted by many different opinions, and the world has never been so diverse or seen to be so diverse. A single undeniable truth, from a higher authority, gives way to multiple truths in which people, both as individuals and as groups, walk the path to their own truth.”

Our values define our attitudes and provide reference standards to evaluate the behavior of individuals and societies, i.e. their decisions and actions, which often originate in the attitudes and values underlying.

When we realize the important values to sustainability and, when we realize what is our behavior, in relation to issues such as environment and development, than we are establishing a relationship of meaning in sustainable development.

However it seems that we are still clinging to the state of things and the immediate satisfaction of our desires without worrying about the true meaning of our welfare and that one of others.

Quoting Ezio Manzini of the Politecnico di Milano. “The dream of wellbeing dreamt until now by the few is not sustainable for all. We have to change. We have to learn how to live better while consuming less environmental resources and regenerating the contexts of life.”

We must learn to use our creativity to suppress the obvious and to add the meaningful, which means that we must try simplicity in the creation of well-being.

Today we see that the ideas, images, music and words go beyond many linguistic, cultural and political barriers faster than trade in goods or services. People and jobs also move quickly, some voluntarily and others do not, by virtue of conflicts.

These movements bring new problems linked to health, culture and sustainability of some ecosystems that only the alliance between our creativity and our consciousness can result in sustainable innovation.

We need to change behavior and this change can bring some errors in their application:

1. “Relying on willpower for a long-term change” is a mistake. If we imagine that the willpower doesn’t exist we are taking a step to a better future.

2. “Attempting big leaps instead of baby steps” is not the proper way. We must seek small successes, one after another.

3. “Ignore how environment shapes behaviors” is not wise. We change the context and we will change our lives.

4. “We must focus on action and not: “Trying to stop old behaviors, instead of creating new ones”.

5. “Blaming failures on lack of motivation” does not lead us forward. We must seek a way to make the behavior easier to do.

6. No behavior happens without a trigger. So we cannot “Underestimate the power of triggers”

7. We humans are not so rational as we think. “Believing that information leads to action” is a mistake.

8. “Focusing on abstract goals rather than concrete behaviors” can be the same as have the wrong life. Ex: abstract is “keep me in shape”; concrete is “walk for 30 minutes today”.

9. “Seeking to change a behavior forever, not for a short time” is an illusion. If we try to establish a fixed-period we gain more.

10. “Assuming that behavior change is difficult” can be an excuse for inaction. When we have the right process it is not so hard. “

Do you want to comment?

“…” Adapted from Top 10 Mistakes in Behavior Change – Stanford University


It’s time to learn

In the coming days 28 to 30 October I hope to participate in Porto Sustainability Jam. Global Sustainability Jam * is a worldwide event, nonprofit that will take into account sustainability.

This is a nice term but has brought me some doubts about its meaning or in other words:

What we want to say when we talk about sustainability?

In recent years this word was used and abused by politicians and then transferred to the business in a curious way. It seemed that politicians write the laws where sustainability was a concern and after that companies justified their actions for reducing the tax evoking the “sustainability”.

Curious, but not surprising, because it’s a dance we have seen with some frequency.

Of course that the GSJAM doesn’t follow this trail and therefore it seems helpful to think of “true sustainability”.

Sustainability is a necessity! Sustainability is an issue that needs a solution or a set of articulated solutions.

Sustainability means that we need to become much more efficient (perhaps effective = results) in the way we use resources.

But what makes a practice or a sustainable approach?

How can we decide what are the real needs or real problems to solve?

To solve problems we have to be creative or is there a manual for solving them.

We can say that to be efficient means doing things according to the procedures, which results in the absence of failures, and be creative also means having the freedom to fail. This seems a contradiction, but it is not!

Scott Berkun says that “Polarizing efficiency and creativity as mutually exclusive is shallow thinking.

Creative efficiency. If efficiency is the goal, there are all kinds of innovations one could research for making a company or team more efficient.

Efficient creativity. If creativity and innovation is the goal, there are ways to speed how long it takes for ideas to get funding, and for staging their development from idea, to incubation, to production, without clipping wings.”

Creativity seems to me essential to both imagine and how to wait (building) a better world.

Creativity is dynamic and evolutionary as new problems arise or new needs emerge. But it is also practical in the sense that makes us move from thought to action or from a dream to decision.

Sustainability is our need to consider what it is worth taking care over time, why and for what! It is a necessity of our ecosystem and neighboring systems. It is global.

Sustainability makes us remember our sons and recall the efforts of some parents but above all it remind us the value of being responsible.

Sustainability helps us find meaning in our dealings with people, with the spaces, with things and, I think, helps us to be happy.

I think until 28 October I will find out more about this wonderful alliance between creativity and sustainability.

And you?