Currently viewing the tag: "Behavior and innovation"

Status and mentality

My generation at some point of their lives thought and felt that many things were possible and some of us still think the same way, i.e. do not necessarily have to prove beforehand that works.

But many of us when they reach a plateau of achievement than was possible are accommodating themselves or failed deeper changes besides those caused in society in general. I refer for example to May 1968 and its consequences, the hippie’s movements or generally to the development of democracy.

But the way we work, the way we look at the nature seems that not much has changed. In this perspective we are being pulled by newer generations and they also live in a world of possibilities.

Digital is pulling the analog, though this (Baby Boomer) are still the commands in companies and with some stronger presence in some niches of society.

While the “status quo” worked ceaselessly to save the achievements of the Baby Boomer, younger generations try to reap what they call their right and that is the possibility of enjoying.

It begins to be a dominant word to me, when I speak of “convergence” as a way of bringing two kinds of different interests and motivations and possibly divergent.

What I give meaning or try to perform as a purpose is after all what is viewed by newer generations as something that must exist as a laborer.

Companies mainly run by older generations are beginning to feel the need to seek a balance between these two forces:

One force has the wisdom and experience in scenarios different of today and another has the scenarios of today asking for constant change.

The virtues of generation Y

Younger generations want to:

-A flexible working environment and working hours, enabling the reconciliation of work and life outside of work.

-Work in a team and a culture of collaboration.

-Always have up-to-date technology.

-Have thought forward, be responsive and to work in innovative companies.

-Streamlined business processes.

What these newer generations want is after all what many of us believe to be correct, but we still don’t know how to integrate in our way of life.

The non virtues of the Baby Boomer

-To collaborate can mean jeopardizing my status of a “knowledgeable person” and entail opening the silos of my wisdom.

-A flexible working environment may jeopardize my routines and my comfort and this means an additional effort so that I am not prepared.

-Have to be aware of the technological developments should not be a concern of mine. Why so many things?

-Thinking ahead means thinking in rest and be recognized for what I did, because now is not that I will give up what I have learned!

-Business simple are not secure. There’s always need for secrecy.

These virtues and non virtues are only caricatures of divergent points of view but that through effective communication in companies it possible to transform into added value for the human resources.


Please feel free to comment!

Based on  “Creating ‘Places of Possibility’

Constraints and freedom of choice

When we speak of mindset we are talking about a combination of attitudes, assumptions and beliefs that anyone carries with him and which determine his choices.

Depending on my mindset I can choose a life full of freedom to choose and encircle me of one or more televisions, computers and smart phones, replete with channels and applications and with that I sit on the couch and spend days to select the best options.

I have freedom of choice, because I can buy, chose a good sofa and have time available to me!

But if my mindset leads me to do more things, try produce fruits of a plant not indigenous in my garden, develop a different technique with watercolors or participate in the implementation of a service for homeless people, I’ll find constraints and creativity will jump to the ground.


So if we want that our life is more effective and inventive and of adaptation to the demands of today’s changes, my mindset has to be in the right place and that place is not on the couch (at least most of the time).

I have to do more than look at the problems that are shown on television or social media and find a sustained way of thinking and perceive the world and the challenges we face, assigning them values and looking for the constant improvement of the situation.

If persistent our desire, as creative people (we all are) to go hand in hand with new ideas and to walk towards new experiences or looking for interest with meaning, then our mentality is to be creative and innovative.

Some of us perhaps we’re still creative potential, each looking for the best seeds and imagining the ideal place to sow, others already with passion are seeing flourish their ideas and are part of the creation of fruit truly desirable, but we must remember, all the people started believing in small challenges such as launching a seed to the land.


Little by little, in everyday life, we can build, through experimentation with small things, a passion for wanting to do better things and with a purpose.

There is no software application with Gps to indicate the path to creativity and much less to make sustainable choices in our lives.

I may don’t want to get out of my comfort zone, following trends and use or consume what my heroes use and consume and not have to be subject to constraints.

But does that make me happier?

The offer of products and services, that we are today’s subject is so overwhelming that many of the things that we have quickly cease to have meaning, even some experiences.

If we left out of the box, square, or more importantly, if we left out of ourselves, we will see the world made of little things that represent small challenges that will be our small victories that can build a great passion:

Innovate to live happy and live with a purpose!

“Creative persons differ from one another in a variety of ways, but in one respect they are unanimous: They all love what they do. It is not the hope of achieving fame or making money that drives them; rather, it is the opportunity to do the work that they enjoy doing.”     – Csikszentmihalyi, Mihaly

What do you think?

A wave that makes no sense!

After being called into question the usefulness of observation of consumer needs to develop innovation (see here), there are more two approaches tryng dispense consumer-centric research:

Apple doesn’t do consumer research


 User-Led Innovation Can’t Create Breakthroughs

Although in the first article there is a title that suggests abandonment from observing the behavior of consumers and potential consumers it is immediately corrected the message in the text. Apple designers do it but not in the traditional way.

In the second article there is a defense that the consumer-centric remark is not made and if it will be made does not produce anything significantly innovative!

We can read:

Users insights can’t predict future demand

The demand for something fundamentally new is completely unpredictable. Even the users themselves have no idea if they will like an entirely product before they start using it (and maybe, only after years of use). Demand for something new cannot be predicted.”

I can’t believe what would happen with Whirpool if this were so simple!


“Whirlpool washing machines in India was studying the market for the Whirl products in Northern India. In the northern part of India, most people consume buttermilk made out of curd.

To company managers’ surprise, many families used their washing machine for stirring curd and making buttermilk! The reason was simple: washing machines were cheaper than stirrers and more suitable. The company managers could not believe it!” 


I think using strong titles on articles has advantages to appeal to reading until to the discussion when puts interrogations, but doesn’t have any advantage when tends to universality and at the first assault resonates the untruth.

People are accustomed to look at the whole as the image they want to capture to subsequently incorporate as knowledge.

The external environment to a person or an organization has been set as the environment that includes all events and/or variables that take effect on the activities or results of a person or an organization.

Is this environment that we will bring all the wealth of information, necessary to update our knowledge and looking for a something new that satisfies the needs we have encountered. The observations that build plans, to identify this world, are replete with details that require attention and expertise.

This world includes data and behaviors, the latter being crucial to the survival of our relationship with others. And are the details (few) that make a difference, details that we have detected through observation and that often we feel the need to experiment.

However there is a long-standing distinction between experimentation and observation.

To experience you need to isolate, prepare and manipulate things hoping to produce useful evidence. To observe is to meet interesting details of things perceived in terms more or less natural, or, by extension, things perceived in the course of an experiment.

Look for an orange, and appreciate its color and shape it would be observe it. Extract the juice and apply reagents to measure acidity would perform an experiment.

If the aim of our observation is to know which feelings and emotions of people facing a particular stimulus, we don’t necessarily use experimentation. Just observe in situations identified with stimuli, or questioning people.

But even the observers don’t use declarative sentences always to report the results observed, this is not always reach desirable levels of empathy. To observe often design, take pictures, do audio or video recordings, etc.

The detail  is differentiating and is looking at it that we create conditions for innovation and meet the needs of people and build objects and services of desire.

Under the article mentioned above of Fastcompany we still read:

“If users can’t tell a company what to do, what should companies do instead? The best brands are all guided by a clear vision for the world, a unique set of values, and a culture that makes them truly unique and that no user insights could ever change.

They define their own rules.The vision must come first. This could come from the client, designers, a team, an organization, or a design leader. It needs to be clear and applied consistently over the project.”

I agree with almost everything in these two paragraphs less with “If users can’t tell a company what to do”! So at least they can contribute to it?

Do you want to comment!

 Suggest reading “ The role of design thinking in Firms…”

Passion is not a fruit of chance


Creativity is like a bird  newborn, requiring an incubation period. People need time to peek into a problem, and let the ideas to shine.

When we are motivated to carry out certain tasks and if this is our daily lives, it is very likely that after spending a day satisfied and happy, the next day is similar to a forest of ideas.

If we are part of a team, a “hot” team, creativity flows with greatest happiness when we share ideas and the debate becomes emotional, without conflicts of personality. But when people come into competition for the recognition, they do not share information and the fluidity of creativity is very low. The forest is a small nest to house all the creation.

In the organizations creativity is strongly influenced by fluctuations of the business, however, small and medium-sized companies often surpass that adversity with creativity. These times bolder birds learn to conquer their space and leave the nest.

The structure of creativity is built with the knowledge, experience, talent, proactive attitudes and the ability to explore the hidden side of things. So to become robust and capable the wings it is necessary intrinsic motivation, i.e. the energy generated by responsibility and love for work. The first flight requires courage, others come from persistence. 

Creativity depends on many things, such as: experience, including knowledge and technical skills, talent, an ability to think in new ways, and to come up with unknown direction. In recent years, organizations have given more attention to creativity and innovation than at any other time. It seems that the forest is in transformation.

However there it is still need to do some cleanup in this forest. For example, the financial rewards for creative performance are not a good bet. Since people have adequate remuneration, i.e. corresponding to normal performance, it is by creating conditions to intrinsic motivation, with responsibility, autonomy and respect that creativity flourishes.


When down is gone, feathers and wings are ready to fly.

Howard Gardner says: “Every person has a number of areas where he or she has a special interest” … “Could be his way of teaching a lesson or sell something. After awhile, they manage to be as good as any other. “

There are others for whom simply being good at something, is not enough, they feel need to be creative. In these cases the best, to facilitate creativity and leverage motivation is to improve small challenges to ourselves.

Most entrepreneurs have bags filled with ideas and with some luck, come into competition on the market. However, frequently, or by the convenience that success brings, or because they do not know the concept of sustainability, many entrepreneurs take on the mechanical role of manage things that have already taken place.

When this happens, a good idea is quickly converted into a never-ending list of reasons for which it will never work.

If the employer responds with a list of reasons why the idea will fail, then it is better to forget the idea. Ideas need to be nurtured, even if adopted, and require a good deal of attention and respect. Sometimes the ideas are like some birds that fail the first flight. They require constant dedication and refinement; they are the future with whom we shall live! This is passion and this passion is the common denominator of success entrepreneurs!

“I want my children to understand the world, but not just because the world is fascinating and the human mind is curious. I want them to understand it so that they will be positioned to make it a better place. Knowledge is not the same as morality, but we need to understand if we are to avoid past mistakes and move in productive directions. An important part of that understanding is knowing who we are and what we can do… Ultimately, we must synthesize our understandings for ourselves. The performance of understanding that try matters are the ones we carry out as human beings in an imperfect world which we can affect for good or for ill. – Howard Gardner


Still feels that passion? Then what?


Trends: pessimism and optimism


Our opinions are the result of years to pay attention to information that confirms what we believe, ignoring information that challenge our preconceived notions.

We are, some more than others, fruit of an education and learning based on choices between Yes and No and therefore we bowed to some traps in decision when there is risk and reward.

Our brain deceives us with what guard. He feels attracted over long distances when they mean big rewards.

Decision makers in companies should be aware of the importance of some psychological tendencies that they face, when is time to decide. 

Today Arie Goldshlager (on twitter @ ariegoldshlager) has shared an article “How Potential Breakthrough Offerings get Killed Off”, where you can read:

“Two implications. First, be sure to make assumptions and judgments with some depth of analysis. Beware of snap decisions based on instinct or superficial metaphors. Second, be willing to accept some risk. The future is also hard to forecast. But the upside of the creation of a new category or subcategory can be strategically important and can justify the acceptance of risk. It can provide a business platform for the future and a profit flow that can support strategic growth. A firm needs to take care that a bias toward doom and gloom does not too quickly result in the wrong decision”.

The examples that are presented in this article are relevant and well chosen to justify these two implications. I am not saying that this is a confirmation bias.

We know that today, fear and pessimism are not legal. We live in an age that happiness is the more we want, and nobody admire people who are afraid. It’s easy to ridicule anyone who points to the dangers ahead and sort them as pessimistic.

People over the centuries developed a biological capacity of fear, because helped them survive, which allowed them to pass their genes to future generations. This helps keep us resistant to change and on alert for many dangers we face.

While this ability to be alert is good, on the other hand it doesn’t allow, frequently, giving great steps.

Our innate ability to be scared faces another strong human characteristic that is also the trend towards the optimism.

It exists in us a bias towards hope when it comes to potential threats on our environment. However most of us underestimate the difficulties we face, as well as overestimate our ability to respond to these difficulties.

Some results of questionnaires conducted with students on the eve of integration into the world of work show that 70% of respondents feel more able than others to lead innovation teams. Is clearly an excess of optimism.

Leaders of innovation may be subject to these deviations and need to rely on the risks and obstacles that will face to lead a project. Many of them do so rationally do not leave the starting point, however the self-confidence makes putting and, in case of failure, they justified over time or with external factors.

For the most part the victories of the optimism resulting in a speculative bubble and the victories of pessimism result in heavy losses of opportunity.

It is in the balance between the various forces that lays the path to success:

Intuition isn’t more than a response fruit of experience but in which decisions are not easy to explain.

Impulsiveness is an absolute necessity to get immediate answers or results and that needs to be very well managed.

Cognitive bias must be seen as realities and need care in its use.

Cognitive shortcuts require a delicate balance of self-awareness.

Do you want to comment?