Currently viewing the tag: "Art and innovation"

Learning through arts


“Through the arts we become more qualitatively intelligent”-Eisner, Elliot W

Integrate emotions and thought can be our best way of thought and if this integration is effective the predominance of quantitative aspects in our way of action begins to blur.

But is that good?

We often forget that in our life and in business the more important thing is what we absently call the people an. It is important not to walk at least distracted all the time, and we need start to think more on the quality and meaning of things and of our actions.

Is that art can help?

“There is much business can learn through the arts about thinking and even moral reasoning. Teamwork, cooperation and appreciation for the different talents and strengths others bring are inherent in arts education. Creativity and flexibility of thought are de rigueur. These are the so-called “intangibles” businesses find so difficult if not impossible to measure; particularly that qualitative evaluation can be as valid as quantitative evaluation:

-What is the best medium to use?

-When is a project complete?

-Is the work good?

-How do we know if there are no rules for judging it or answer key?

The arts teach us how to judge in the absence of “rules” through the use of emotion and self-reflection.” Ruth Sherman

In business, if we think with the use of emotion and self-reflection, that is with a passion and a part in strategic focus in creating growth, looking at all aspects of the business, we can create more value. This is much more than simply listening to customers through an elaborate set of data collected and relating to the past.

The search is of course important to identify the potential and opportunities, however, at some point we need to leverage an idea:

What do customers want and still not know?

Donald Norman on “Emotional Design” advises us to consider our concept of product or service from three perspectives.

Visceral impact: that is, the first impression that it is expected that the consumer has with our service or product. This reflects their physical appearance or design.

Behavioral impact: this is how someone uses the idea: its feel, form and function. How to evaluate the experience of using the product or service?

Reflective impact: after someone uses or experience our product or service, what we want to stay in memory? What message do we want them to pass on the product or service?

The impact assessment is something almost always forgotten when we assess the value created or co-created in an organization.

So you need to pay attention, to remember, be able, to want and to match the desires and needs with our proposal for innovation.


Art teaches us it all! Be a good judge!


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Art and innovation

“If we can mix some vision and passion with our instinct for democratic dialogue, we can forge a winning way of leading that the world is looking for. So far the pioneers are integrating design and business and they are doing it in search of innovation.” – The Australian

We all use perception, spoken or written language, we all have emotions, we all have reason and knowledge comes from all this, comes from this mixture.

Our ability to live in the mix is crucial for cognitive efficiency and it is therefore an important cognitive adaptation to survive.

It is not surprising that diversity is responsible for many of significant development in society. Admittedly these claims seem too empirical, but when we look around, maybe accept with naturalness.

A first volcano that erupts!

When confronted with the diversity we find that there is a set of strengths and weaknesses that help us to make a choice and if for example for understanding the mathematics we use reason to choose the type of person more attractive we can use a mixture.

With the reason we “felt” a degree of security and we are close to certainty. The logic tells us the truth and falsehood, the validity and invalidity.

The use of inference necessary to draw conclusions from premises, whose weakness is the validity of the form of reasoning and the use of scientific principles to draw conclusion more likely evidence, can be biased for people.

There are situations that call for mixing even without we see it.

When we want to justify this, here and now, the reasoning is similar to refined fuel, but when we talk of future reasoning loses its strength and becomes misleading because it doesn’t allow us to evaluate the consequences.

And if… a second volcano erupts?

Even mathematics, which gave rise to expressions such as, “is right, it is mathematic!” can be misleading because sometimes relies on assumptions.

But we found more mixes as the case of all news related to morals or ethics. How do we use our reasoning to situations of adoption, abortion or psychological situations?

The reason or reasons behind it, can lead us to individual emotions or “collective” emotions.

There are cases in which the reasoning can be seen as a weakness because certain attitude or practice was perceived as acceptable, but the consequence forced us to a choice which involves emotions.

We all remember the torture used based on the reasoning that a potential terrorist could be tortured in order to avoid the death of many people.

It is a mixture which arrives via satellite!

It is a dilemma, as is the “judgment of Solomon” and many other examples applied games group and leadership.

But because mixtures are part of our life, let’s see what happens with art.

The art is very subjective and personal.

Emotions tend to play a greater role in art and to have communication it requires a response that make our perceptions create our own thoughts about this work of art.

The art is very subjective and personal, and so is the art of managing business, the art of fail and to learn or the art to combine!

“Somehow we lost track of the second road but fell in love with the first, allowing it to dominate our conception of what thinking is all about. The common clichés of data, proof, objectivity and cause-and-effect reasoning all owe their origins to Aristotle’s analytic method…. The arts of business are largely quantitative and are about analysis and deductive reasoning; the arts of design are about innovation and visualisation; and the arts of rhetoric-humanities are about conceptual thinking and communication. Combined, these provide a powerful set of skills not just for the leaders of organisations, but for anyone – from engineers to corporate middle managers to government ministers – who seeks to inspire innovation.

The question is: will all this analytics makes a person a leader? Aristotle’s answer was simple: NO! “- The Australian

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