Prototypes and storytelling

The world is turbulent and things seem almost always unexpected and perhaps for this reason, we feel the need to sit around a conceptual campfire and storytelling.

This ancient art of storytelling reappears now again to help us resolve problems.

According to Tim Brown the two main tools of design thinking are the prototypes (that produce ideas fast enough to fail and learn) and the narrative (things to be developed with the sale of compelling narratives).

Prototyping requires a change of mentality because it forces you to ask:

How to create a small version of the solution to try to quickly assess and at cheapest way?

An attitude of prototyping means that when we are facilitating in a group and we are developing solutions, we started to make prototypes in short time, that help with the narrowing of options, and facilitate their acceptance internally.

A prototyping approach also means to try solutions in the real world, in a very small scale, to get feedback, saving time and money.

How do we prove to the skeptics that design thinking can really work to meet the challenges of development?

“When it comes to innovation the formulation of the problem is often the most important part of the process leading to design a “unique” game-changing paradigm shift solution. You hear the term “frame” anytime in the field of innovation. Even the managers are using it. In fact a fundamental rule of innovation is not always accepted the problem that put us in hand, but reshapes itself to maximize the changes that we can do in space. “ Bruce Nussbaum

To be able to prove to the skeptics that design thinking can work, presentations, tools (business plans, or PowerPoint) that we have at our disposal to communicate ideas or strategy, are simply insufficient.

A large part of the design thinking involves “storytelling” in a clear and attractive way. Traditional methods to submit ideas summarize our personal perspectives vis-à-vis different forms of interpretation and result in confusion.

Design thinking is based on image by nature and therefore expose our ideas and strategies for easy interpretation.

Making films, or scenarios, prototypes design thinkers allow people to experiment emotionally what their ideas or strategy aims to describe.

Development initiatives must learn to become more involved in the role of convincing “storytellers”, since a large part of its support comes from the construction and maintenance of partnerships.

“I’m interested at the moment when two objects collide and generate a third. The third object is where the work is interesting “. – Bruce Mau

What do you think about this?

This article was adapted from a previous one!


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