Design Thinking and cognitive processes
It is easy to identify, in everyday life, a good amount of objects or services poorly designed, representing a bad note and lacking identification with the needs of the people.
Are past mistakes that should be evaluated and processed at a point of departure for the suggestion of an alternative project, which should be more efficient, effective and friend in use. Often a good practice can induce significant errors.
We need to fix, improve or create new, because often the best solution arises from unlearn or moments of “inspiration” to tend to simplicity. For example, at certain times the software creators’ preference was the accumulation of features to create a great choice but they not meet users ‘ needs. Design thinking points us to a different path.
Design thinking is a business strategy that embraces intuition and associative thinking, in a systematic way and user-focused.
Design thinking moves by virtue of an imperative called innovation and is based on observation of behavior of people for solving problems as teamwork (identify, define and solve problems) and where the creative process emerges as an intersection of arguments and movements.
On the one hand we have the arguments, i.e. the mental work dedicated to the exploitation of labor and any reasoning that this involves.
DT is a cognitive process (individual) which can be defined as the information-driven processing, which includes the divergent thinking (partial) among others, such as research, generate ideas (solutions) and the mental images as necessary to the construction of the mental model. To these we must add the evaluation processes of partial ideas and structuring or restructuring of all information.
“Design thinking” is a cognitive and intellectual process that balances the rational and emotional – in effect combining left brain and right brain thinking. When applied, it harmonizes with other modes of thinking and closes knowledge and information gaps, creating order and refining meaning. Because “design thinking” is a dynamic, constructive process that is iterative in nature, developing ideas requires ongoing definition, redefinition, representation and assessment.” Idris Mootee
On the other hand we have movements that are the behavioral aspects of human activity.
In these two dimensions, reflection on the implications of psychological aspects can provide amazing results. In this respect, it should be questioned to what extent the image that a design thinker has from himself, can influence how he observes people. We often confuse empathy with sympathy which makes the identification of needs, a false start.
The design thinker when focusing on people, starts by itself, trying to understand how you could manage in the best ways their skills in the use of the tools available and according to differences in teams where he collaborates.
“First, we asked our designers what type of feedback is most helpful when receiving critiques. We learned that our designers prefer live presentations with instant feedback when the design is at least 75% complete and that good feedback is well-composed and corresponds to the goals of the design. What our designers don’t like is generalizations, personal preferences and laundry lists of fixes.
On the flip side, we also wanted to hear a little about what the rest of our esteemed colleagues want to get out of design critiques. We learned they like to hear more about high-level goals, reasons behind decisions, general inspiration, and considerations about time, technology, and budget. We also learned that there have been feelings that as a whole our designs could improve by being more unique while being less visually-complex and that lighter, faster, and more flexible are desirable qualities.” – Viget Inspire
The paths that design thinking has to go, are through some turbulence where there is a healthy variety of disciplines that carries diverse reference frameworks to combine.
So, celebrate the differences among the members of your team.
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Jose Baldaia – Top 40 Innovation Bloggers of 2011
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