The interaction and the discovery of connections


When we try to be creative and innovate, that is when we want to add value to our new idea we must interact with the world around us.

The interaction that we look for can be to start a search process, to clarify concepts or refine prototypes or even to test. This can be done at home in the garden or in the kitchen or at work, be it a software company or an insurance company.

What happens at these times is that if in fact we are committed to the success of these achievements, we see that it is partially derived from relationships with other people, through which we have access to knowledge and skills beyond ourselves.

Often some of our ideas seem to be of a complexity that we do not covered by inadequacy of resources and expertise but they can be exceeded over a network. In other words, is not only important what we know, but is also who we know.

Some time ago I watched on Talk 2.0 a presentation of “adventure” of a young Portuguese man in London about the success of a musical production. It was noted that there are two important things:

-Success depends on the team, and not of individuals, and passes through collaborative networks, to produce successful innovation.

-It is the intersection in collaboration that the new knowledge emerges.

This new knowledge occurs when a casual association during, for example, a research work, results in a shortcut within the set of representations that we have at the time. This causes arising light needed to understand a series of connections that until then could not make sense. It is as if I could find the right direction in the middle of a route, is the cut path.

Our ability to reasoning, in a world in constant change, causes so many results and so divergent that the world of creativity seems unlimited.

I think that our experience shows us that creativity, often happens when different ideas, stimuli and materials are put together through new combinations. It is one of the positive aspects to retain with the experimentation and even to fail when converted to learning is beneficial.

For example, when we experience an intersection of fields or disciplines or even cultures, it is possible to combine existing concepts and create countless new ideas of high value.

This concern with the intersection of ideas is not a concern now. To attract talented people from various disciplines and different cultures, the Medicis caused the meeting between artists and “scientists”, which led to exchange ideas, and discover the intersections that allowed for giant leaps in creativity and innovation.

In other words, enabling search and find the connections between different disciplines and cultures, led to an explosion of exceptional ideas.

To find the intersection between seemingly unrelated ideas, it is necessary to acquire the habit of observation. We must be constantly on the lookout to find connections.

“Instead of thoughts of concrete things patiently following one another in a beaten track of habitual suggestion, we have the abrupt cross-cuts and transitions from one idea to another, the most rarefied abstractions and discriminations, the most unheard of combination of elements, the subtlest associations of analogy; in a word, we seem suddenly introduced into a seething cauldron of ideas, where everything is fizzling and bobbling about in a state of bewildering activity, where partnerships can be joined or loosened in an instant, treadmill routine is unknown, and the unexpected seems only law.”– William James

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3 Responses to When the ideas whistle and bubble…

  1. Hayk says:

    Hi Jose,

    A formerly famous copywriter J.W.Young wrote a famous book called “A technique for producing ideas,” which outlines how to systematize idea generation in 4 steps. Connecting ideas from different domains and disciplines is an integral part of that process. Highly recommended read, if not already.

  2. satch says:


    i love this William James quote ‘Instead of thoughts…’
    could you please give me the direct citation. thanks

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