Reasons for storytelling

When we hear tell a story about the success that a team had and how they did it, we feel like if we’re working with our team, but without knowing, what to do in relation to some crucial issues, such as our business model.

-The story can help make sure that all aspects of the business model have been addressed. .

-The history allows you to verify that all aspects of the business model are consistent with each other.

-The history allows checking whether everyone understands clearly the business model. The business model is the concrete topic for discussion on how everything fits and reduces or negates any misunderstandings.

-The story lets draw and redraw the communication processes.

In these times we experience the story, as if we had enjoyed a wonderful meal.

In a story, the idea that resides inside the story can become part of people. They don’t feel the story as outside observers, or as a critique about something or someone. They feel the story as active participants in story.

If we look back and walk through the moments that we remember, we consider that what happened build what we are today. It’s our history and our story.

No matter that the assignment of responsibilities for the good and bad times, because those moments were experienced and leave a trail that marks the path traveled.

And that’s why a story is a fact dressed with an emotion that obliges the action and that transforms our world.

The truth is that when we tell a story, when we look at the past, it doesn’t always arises in the same way. There will be times when the past look more smiling and others in that the bad times will prevail.

However, if we look to the future and if we want to tell our story, the story of what will happen, we also do not avoid the past. The past determined the way up here, and makes the decision for the future, not least by denial of unpleasant experiences, which should not be repeated.

Tell the story of the future is a matter that should be present in the leaders of the organizations that have the purpose of innovation. But it is not a a discipline held in schools where analysis and synthesis occupy the most of our area of reasoning.

“This kind of approach requires completely new capabilities. The successful strategists of the future will have a holistic, empathetic understanding of customers and be able to convert somewhat murky insights into a creative business model that they can prototype and revise in real time. To do all that, they’ll have to be good communicators, comfortable with ambiguity and ready to abandon the quest for certain, single-point answers.” – Roger Martin

If our project is to make our idea that is, new business models, to be adopted by others then we have a compelling story.

We can complement the numeric data to be presented with examples, stories, metaphors and analogies to make our positions. The use of color given by story combined with a language of the living word, lends a convincing quality and tangible to our point of view.

We know to tell our story with emotion and we are able to pass on to those who hear. With the story of our idea, our business model, it is the same thing, we tell our idea inside out and we put all the elements fit each other, so that the effect become maximum and causes emotions that we seek in the other.

An idea that we want innovative has to be transmitted with groundbreaking passion. It is the heat of passion which makes vibrate our listeners, readers or viewers.

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2 Responses to Tell the story of your business model

  1. Saul Kaplan says:

    Great post Jose. Couldn’t agree more. A business model is the story of how an organization creates, delivers and captures value. Storytelling is how we create emotional connections to any business model idea and a critical capability for all innovators. Stories can change the world.

    Saul Kaplan
    Author, The Business Model Innovation Factory
    Founder and Chief Catalyst
    Business Innovation Factory (BIF)

    • Jose Baldaia says:

      Hello Saul!

      Thank you for your kind comments!
      I agree “storytelling is a critical capability for all innovators” and people should think more about it as a future’s skill.

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