Unbalanced the routine and combine things!
“Scientists can invent technologies, manufacturers can make products, engineers can make them function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that’s desirable, viable, commercially successful and adds value to people’s lives.”-Design Council
When we think of something for people, some of us think in stimulating the senses of the people and this is creating products or services useful, usable and desirable that allows us later to tell true stories.
Starting with the collection of insights of the real needs of the people some interdisciplinary teams may give rise to a great idea and get to the construction of a concept that allows the design of an experience “unique” to propose to clients.
These are emotions, experiences that are established based on specific beliefs and perceptions that we have established at some moment in our life.
Emotions disturb the usual balance of our routine because it is a complex psycho-physiological experience of a person that involves “physiological arousal, expressive behaviors and conscious experience”.
When we do a research on the behavior of people with a view to the proposal for a significant experience for them, we should not forget that emotion is associated with mood, temperament, personality and motivation.
While the motivations are the energy and direction of behavior emotions provide the affective component.
By our own experience we know that some emotions occur in a short period of time and others can last for years and we know that there is a difference between the emotion and the results of the emotion, principally with regard to emotional expressions and behaviors.
It is also true that not everyone behaves the same way against a particular emotional state, for example, not everyone flees when feels threatened and not everyone cries when he is sad.
How can we create a comprehensive emotional impact in an ecosystem or extended group of people?
An emotion is a response from our understanding of the situation.
Emotions are triggered by personal beliefs. The fear is based on the belief that we are in danger and pleasure is experienced when we believe that we have some value, that is, each emotion is a specific response to a particular type of trial.
“All emotions presuppose or have as their preconditions, certain sorts of cognitions – an awareness of danger in fear, recognition of an offense in anger, appreciation of someone or something as lovable in love. Even the most hardheaded neurological or behavioral theory must take account of the fact that no matter what the neurology or the behavior, if a person is demonstrably ignorant of a certain state of affairs or facts, he or she cannot have certain emotions.”- Solomon
This difference in behavior can be very important in the results that we obtain when we propose an experiment on people.
In a simplistic way we can consider that there are complex emotions, which may arise with cultural conditioning, and basic emotions. These basic emotions can eventually blend to form an enlarged image of human emotional experience. For example disgust and anger could mingle with contempt.
Today with the spread of technological channels may seem simple to influence people’s behavior towards the lead to acceptance of our proposed experiment and its consequent activation that will facilitate the expression of positive emotions.
However, many projects fail because people don’t understand what factors lead to behavior change, i.e. so that a particular behavior can happen, a person must have, at the same time, a proper motivation, be sufficiently capable and possess an effective trigger. Only by combining these three factors will be a desired behavior.
The context in which people are situated, the challenges which they are proposed, the means of communication available and the existing sense of community are factors which may facilitate or block our proposals of emotional experience.
Co-create experiences is a good way of having success in this adventure!
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