Organizations need new mentalities
In one of the good extended times that arose in ECCI XII – Faro, I had the opportunity to participate in the session named “Art and Business Innovation” very well conducted by Han van der Meer, Lucie Huiskens, Paul Corney and Victoria Ward.
Han began work trying to throw the discussion through a set of questions after the presentation of some cases of connection between art and business, led to good sharing opinions. It was growing the spirit of collaboration to find paths.
– What if Beauty is (provoking) a form of energy?
– What if Art is a way to step on the “line” between Knowing and Not Knowing?
– In what ways can we organize Bussiness meeting Art?
When I started to have the notion that the first question would trigger controversy was at the time that some of the participants if they shook on the chairs. The question appeared simple if the word beauty had the same meaning to anyone and anywhere in the world. But it seems that it is not so!
For some, the beauty, must not be confused with aesthetics and is seems to be much more connected to the business than the first.
When we tackle the second question were raised problems of background knowledge and how the different disciplines discuss collaboration and cooperation in the creation and transfer of new knowledge.
To what extent art can provoke a bubbling of ideas?
Art can be seen also the result of co-creation and this way can help in the development of collaborative processes in creativity and innovation. But it can also serve as examples to identify barriers that same process.
“The biggest barrier to co-creation is my need to express myself.”
Co-creation is a creative collaboration between various partners to define, clarify and realize visions that provide value in a deeper sense than has been usual.
The success of co-creation must begin with a good conversation. You have to find what is most interesting and to find creative people, with different perspectives, even if they are not people closer.
We need to create a spirit of compromise. The co-creation is above all collaboration.
When we talk about co-creation, we talk of how we can work together to solve problems, to combine perspectives and different approaches to a problem.
And when we talk about business, this may involve the collaboration of consumers/users to find results from a communications strategy that involves products, services and experiences, but also where everything is based on trust.
Here the major change of direction, and that makes it deeper, is the notion that value co-creation implies.
The co-creation assigns the value of context in the sense of things to involve users and their ecosystem in creating something new.
After overcome the barrier of the artistic “self-absorption” creative write-ups are quickly transferred and integrated into a common result. This can be a step to the meeting between art and business.
Art cannot be seen with a sense of ownership. The art should be seen as the expression of a willingness to share and business can reflect on this.
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