We know (or we should know) that customers are the final judge of our performance in the markets and to remain in constant contact with them is a step towards innovation and consequently to the success of our Organization.
To be in constant contact with our customers means to observe how people experience, emotionally and cognitively, the world around them and from that observation start the path to satisfy their needs.
Inside organizations we found different teams typically seeking to identify significant changes in markets, where companies develop their activity, because these often indicate the need for new business models and new partnerships, where open innovation plays a crucial role.
Partnerships between startups and SMEs can be a good example of these possible good partnerships.
Those teams have to collect and absorb large amounts of information, often contradictory in nature giving rise to limited perspective of alternative paths to follow so they can meet the needs of customers.
To avoid this “limitation” organizations should be able to redirect its radar and identify a number of little things that usually don’t “jump around”. This only happens when we allow outer looks.
Often we create an empty place when we think we are able to do everything alone or when we quit too early instead of seeking new opportunities or instead of creating new scenarios or thinking about new business models.
We know that the unknown is where organizations feel uncomfortable but we also know that innovators have a tireless curiosity to explore intersections of ideas and fill the white spaces.
For example when looking at new technologies (social networks) we should think of them as facilitators of innovation and new business models, and not as a way to make things more disturbing of business discipline.
Despite the social networks allow the development of collaboration which is at the heart of today’s business processes, most organizations still does not accept this “truth”.
Collaborate is not a simple consequence of a statement. It takes courage!
To collaborate requires a different attitude that is, go beyond case studies or exchanges of good practices. Business facing the demands of a constant torrent of change, cannot be satisfied in transferring a solution from one company to another, or adapting existing models.
To collaborate inside the increasing complexity that companies are facing is a destination that people who embrace interdisciplinarity and who are not afraid to be wrong, wish (that exemplify the startups).
Today the ease of communications promotes a growing specialization of knowledge giving rise to often very diverse work, but that can be combined in order to find innovative solutions appropriate to all stakeholders.
Many voices in the same discipline almost always represent the same knowledge and that also means a fast track to business models already known and experienced.
Co-creation among companies can give rise to new business models and these have not necessarily to delete the models that already exist. The coexistence of business models can represent for SMEs (for example) the path of sustainability and growth.
Do you want to comment?
This post was originally posted at crowdsourcingweek.com
- Innovation and the re-learning of Small and Medium Enterprises
- If you don’t want to innovate … buy a startup!
- His Excellency the Continuous Improvement …
- Organizational innovation – Those who wait for problems do not always achieve a solution
- When we are building a team, attitudes are a unique value
TagsAnalyses and intuition Art and innovation Ask questions Assumptions and innovation Behavior and innovation Behavior change Business model Business models Collaboration and innovation Connections and creativity Create value Creativity and diversity Creativity and empathy Creativity and sustainability Critical thinking Designthinking Design thinking and business Diversity and creativity Diversity and Innovation Emotional experiences Empathy and innovation Evaluation of ideas Innovation and Human Resources Innovation and Management Innovation and networks Innovation and observation Innovation and possibilities Innovation and trust Innovation Culture Inovattion Institute for the Future Interception of ideas Intuitive thinking Making decisions Marty Neumeir Motivation and collaboration Open Innovation Services Passion and creativity Protoypes Resistance to change Rethinking options Simplicity and innovation Time and creativity values and innovation White space
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- February 2016
- March 2014
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011